Jewelry Buying Guide

What to look for

• ✓Check whether the listing states real gold/silver with BIS hallmarking versus gold-plated or artificial — this should be explicit, not implied.
• ✓For daily wear, prioritize tarnish-resistant plating (rhodium, gold-polish) since it holds up far longer than a plain look-alike finish.
• ✓Match chain length and stone size to how you'll actually wear it — bold statement pieces don't suit everyday use.
• ✓Read reviews for skin reactions — nickel allergies are common with lower-quality artificial jewelry.
• ✓For earrings, check the back/clasp type (screw-back, push-back, hook) against how secure you need it for daily wear versus special occasions.
• ✓Store plated jewelry away from moisture and perfume when not worn — this single habit extends the finish's life more than the price paid for it.

Frequently asked questions

What's the difference between gold-plated, gold-polished and artificial jewelry?

Gold-plated jewelry has a thin layer of real gold bonded to a base metal and holds its finish longest; gold-polished pieces have a lighter coating that wears faster; artificial (fashion) jewelry uses no real gold at all and is meant for occasional rather than daily wear.

How do I check the purity of gold jewelry sold online?

Look for a BIS hallmark and the stated purity (like 22K or 18K) explicitly in the listing. Reputable sellers state this clearly — if a listing avoids mentioning purity or certification, treat it as artificial or gold-plated.

Does artificial jewelry tarnish, and how can I prevent it?

Yes — exposure to moisture, perfume and sweat speeds up tarnishing on artificial and gold-plated pieces. Storing it in an airtight pouch and applying perfume before putting jewelry on, not after, meaningfully extends its finish.

What earring back type is most secure for daily wear?

Screw-backs are the most secure for daily wear and hold heavier earrings well, while push-backs are easier to put on but can loosen over the day — hooks suit lightweight, occasional-wear pieces best.

How should I store jewelry to prevent tarnishing?

Keep plated and artificial pieces in an airtight pouch or box away from moisture and direct sunlight, and always apply perfume or lotion before putting jewelry on, not after.