Fashion Buying Guide

What to look for

• ✓Check the brand's size chart directly — sizing varies a lot between sellers.
• ✓Look at fabric composition for comfort and durability, especially for everyday wear.
• ✓Read reviews for true-to-size feedback and how it holds up after washing.
• ✓Check return policy before buying, especially for fit-sensitive items.
• ✓For occasion wear, check the actual fabric weight and lining — festive or party wear that looks similar in photos can differ a lot in how it drapes and feels.
• ✓Look at care labels before buying — hand-wash-only or dry-clean-only pieces cost more to maintain over time than machine-washable fabrics.

Frequently asked questions

How do I know if a size will fit before buying fashion online?

Check the specific brand's size chart rather than assuming standard S/M/L sizing — fit varies significantly between Indian and international brands. Reading reviews that mention "true to size" or "runs small/large" is the most reliable signal.

What fabric is best for everyday wear in India's climate?

Cotton and cotton blends breathe best in India's heat and humidity and are the safest pick for daily wear. Rayon and viscose (common in ethnic wear like kurtas and anarkalis) are lightweight but check care instructions before washing.

Is ethnic wear like kurta sets true to size across Indian brands?

Not always — ethnic wear sizing varies more than western wear because of regional cut differences. Check the listed bust/length measurements in centimetres rather than relying on the S/M/L label alone.

Should I buy occasion wear a size up if I'm between sizes?

For structured or fitted occasion wear, sizing up is usually safer since altering something too small is harder than taking in something slightly loose. For stretchable fabrics, going with your usual size is fine.

How do I avoid colors looking different than shown in photos?

Check reviews that specifically mention color accuracy, and be cautious with jewel tones and pastels, which shift the most under different lighting and camera settings.